Friday, December 18, 2009

Heiress, January 1960

Copyright, 2009 Stuart J. Koblentz

The January 1960 issue of HEIRESS Magazine featured that grand dame, America's own successful rich girl, Marjorie Merriweather Post Close Hutton Davies May (who, after divorcing Mr. May went back to her maiden name), otherwise known as force behind Post Cereals and General Foods.  Post always made a name for herself - but she really hit the big time when she bought the entire contents of the Czarist warehouses in Leningrad from Stalin in the 1930s.  Thousands of pounds of Czarist bauble for a few bags of  frozen peas and brussel sprouts.   Post's success was in stark contrast of that of her niece's misfortune.  Post was married to E.F. Hutton (Yes, that E.F. Hutton), uncle of Barbara Hutton, the Poor Little Rich Girl herself and was appalled when Hutton bought a small duchy in Denmark for retail. Post on the other hand could buy the riches of Russia for a few frozen peas.  Needless to say, Post died in splendor at a ripe old age, while Hutton died in the arms of gigolo in Hollywood.

Unfortunatly, Heiress Magazine enjoyed its heydey during the Cafe Society of the 1930s ad 1940s, and by 1960s its readership had shrunk up to mostly nothing owing to the fact that the Federal Income Tax Code had eliminated most chances for a women of means to be Madcap, and instead was pointing them towards cheap sexual escapades to capture the minds of Americans.  By 1970, the magazine was as dead as the Lindy Hop, and with it went Xaiver Cugat's career.

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