Copyright 2009 by Stuart J. Koblentz, all rights reserved.
As we know, the Hypochondriac's Home Companion was a rather targeted audience. The male to female readership was about 40 to 60%, with women having a myriad of things that could go wrong that men could never claim. Though no issue was a million copy seller, one issue dealing with the shame of Flatus (Its causes and possible cures) in 1918, reached a 500,000 press run. Not bad for its time and day.