Saturday, October 24, 2009


ZESTY, THE PICTOGRAPHIC WEEKLY was the periodical to tell stories through pictures, with minimum verbage.  For its February 28, 1909 cover, the magazine featured the richest penny pincher in the world atthe time, Mrs. Hetty Green and her daughter on occassion of her daughters marriage to a man willing to sign a prenuptual agreement.  That he was an heir to the Astor name (not so much the fortune, but he did have money of his own) was about the best she could say about him.   The cover showed the three principle parties and is noteworthy for Hetty's rapatious express of joy over the situation.  

ZESTY would fold in 1913, claiming that it had covered anything and everything worth covering in the world.  Today, ZESTY is but a mere blip on the screen of epehmeria.  Antique malls alway have one booth, laden down with old copies of ZESTY, arranged by date, and large signs inviting shoppers to buy the issue that came out the week that great grandmother was born.  "Its the gift she'll love to get!" the signs state. 

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