Saturday, November 14, 2009

Burgher, 1759

Copyright 2009 Stuart J. Koblentz

The rising middleclass of the German speaking people was centered on consumerism in the 18th and 19th Century.  BURGHER, (which eschewed the more mundane spelling of BURGER in favor of the one one that provided a certain something extra) was targeted at the family man who wasn't a cad, but wasn't dead and buried yet, if you know what we mean.  Each issue devoted itself to People, Professions, Shopping and with increasing frequency into the 19th Century, the desire to obtain the ulitmate cherry that life had to offer - the French Provinces of Alsace and Lorraine which were just chalk full of goodies and beer. 

Alas, the German middle class became increasingly "middling" as time wore on - and as people with aspirations will, set their sites on higher, loftier goals like world domination, instead of a jazzy new coach or baubbles for the little Frau back home.  Thus Burgher, like the people of a unified Germany in the 20the Century, became a victim of itself and found itself out of fashion, and out of luck.

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