Sunday, November 29, 2009

Modern Doyenne, January, 1912

The editorial Board of Modern Doyenne was sure that the birth of the Progressive era would spell the death of its publication, much as the financial panic of 1893 spelled the end for its sister publications, The Female Maturity Gazette and Crone's Life.  Nothing could have been further from the truth. 

What almost killed the magazine wasn't its aging subscriber base, but this cover on its January 1912 issue featuring Gertrude Stein. 

Feeling that the image made Stein look fat, the magazine sinched her up a bit to make her look more youthful, trim and less dowdy.  The outcry from the masses was loud and quite clear.  They wanted Stein to look like a Gerturde Stein should look, and to Hell with the makeovers just to sell periodicals.

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