Saturday, March 12, 2011
SSUWAT, June 1970
You know, we all have to start someplace.
For Stirred Straight Up With A Twist (SSUWAT), that start began in the polished underground of the bon vivant life style that was so 1960. Oh, it was nothing like Mad Men - SSUWAT was real. It was cool by being hot. It was clean, with a bit of a well placed tattered edge. It was Brooks Brothers and Bon Wit Teller, and not at all Sears Roebuck or - God forbid - Montgomery Wards.
But like all good things, it ended when Kennedy was shot, when Barry Goldwater was nominated and when we lost Stuckey's. The magazine's founder, a Mr. TJB left the periodical when it financiers wanted an article on the versitility of caftans. Mr. TJB refused, stating that caftans we less about fashion and more about loungewear. Unable to sway opinion with the financier, the editor left for London, Julie London, that is.
By June 1970, this was all that was left. Gone were the Martini, the Manhattan and the Gimlet, and hello Long Island Ice Tea, White Russian and something called the Sloe Gin Fizz. And oh, yes. Your Homosexual just wasn't for doing your hair - he was also for parading around. At least you knew why his ass was all chaffed and chapped.
On the cover this month was the most frightening thing to invade the US since locusts swarmed into Oklahoma during the dust bowl: Tina Brown. That's her on the cover. A west-end purse made from a sows ear. Of course she's not the worst thing to hit American periodicals - Mad Magazine forced to accept advertising is that, but she really knows how to shit on everything. Thank God for the plastic surgery on her face, which hasn't looked this good in ages.
Truth is, Tina's face is so tight that she can only smile when she sits down.
In the 1990s SSUWAT was retaken by Mr. TJB in a daring move. He's modernized, fashioned and returned the venerable publication back to his roots. Its credited with making Mad Men really mad for the 1960s.
Gone forever are the articles that made no sense: Chita Rivera Frosts Her Hair and How Polyester Fuels the Jet Set. They have replaced by tasty morsels on all things you need to know, both for fashion and for witty repartee should you decide to sit down with your friends and have an old fashioned chin wag.
Thank God for Mr. TJB, wherever he may be!