Wednesday, November 16, 2022

la Automobile Francais, 1923

 


What can be said about this journal, this periodical, that hasn't been said before?

While it meant to communicate the joys of French-built cars to women of the 1920s, the magazine failed because, well, the automobiles of France were not so joyful. One could sit at a cafe while the mechanic tinkered with it, and three hours later it would simply fail on the road without so much as a cough and a spasm of the engine.  Sure, the manufacturers got their act together eventually, with the Traction Avant - which was superb, and the DS, which could be heavenly to drive.  

But they exacted their revenge by unleashing Le Car, by Renault.  

Need we say more?

So very French, indeed.

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